Shapes have different meanings. It is very important to understand their meaning in order to portray the right message in each visual communication.
The use of geometric shapes is generally preferred in logos’ creation. Indeed, they will do better than what we can do as humans. To perform logos or designs, it is therefore advised to use strength lines and basic shapes and then to use shape builder tools to remove extra traits.
But knowing shapes’ meanings is not only helpful for graphic design, but also in any kind of visual marketing like with photography or videography. In a photography or videography setting, shapes can be used through the objects forms or through the poses of the models and actors. Moreover, keeping in mind and playing with various scales gives also additional meaning.
Do you find yourself stuck with this desire to build your artistic career but do not know where to start, what to do and what to learn from what you may consider “failures”?
This phase of your life is actually a founding moment that should be valued as such and that may help you develop into what you really want for the future.
This quick guide is a combination of lesson sheets you may want to have by your side when using Photoshop. This is part 2 out of 2 on Photoshop’s lesson sheets.
This quick guide is a combination of lesson sheets you may want to have by your side when using Photoshop. This is part 1 out of 2 on Photoshop’s lesson sheets.
Wanting to give up a project is completely normal.
Why? And how can you know if you should give up or not?
Creating an album cover is like creating a visual identity or showing a door to a complete other universe, maybe even more than for video games for example.
It is a whole challenge here. A cover album has the power to enhance an album listening experience or even to discourage people listening to the album. More than addressing an audience, creating an album cover is also a big responsibility from a visual Agency. Indeed, a band and each musician within it, have already spent months or years in the creation of one single album. And this huge work is supposed to be represented by only ONE picture.
In this title we have a first notion that is not always really clear for most people “branding photography”. What is this? Doing branding photos for auto entrepreneurs or bigger companies is basically taking photos that will best represent the image, the values, the history and the product or service that the brand you are shooting for has to offer.
Find a single answer to those 4 questions and you’ll know how happy your life will be.
But, before going forward, IKIGAI is a japanese concept. It means “a reason for being” and rests on the 4 pillars below. According to the japanese concept, a human-being needs to find at least 1 common answer to those 4 questions to have “IKIGAI”.
This concept has actually very interesting applications to life in general but also for the design industry.
Creativity is such a broad topic that it is really important to be able to turn our focus where we can receive the best return-to-investment according to our own personality and needs.
Today we are going to do a special exercise. First of all, we are going to discuss the important points that are crucial to consider when it comes to a logo in the video game industry. On top of that, we will see how we implemented these same tips for one of our clients. These points are of course to be put in perspective with the previous blog on “How to build a logo design from scratch“. Here, we’ll talk more specifically about the video game industry, as mentioned above. So don’t hesitate to have a look at it for more information on how to create a logo in general.
Building a logo from scratch can be scary and it can be confusing to understand from where we should start. If you’re a beginner or you would like to compare how you do with other professionals, this post is for you. We will also show you some exceptional “behind the scene” photos of the creation of our logo.