Munich, Germany
(+49) 0176 57757470
  • English
  • Deutsch
desuals.comdesuals.comdesuals.com
  • English
    • Home
    • Our blog
    • Contact us
  • Deutsch
    • Startseite
    • Unser Blog
    • Kontaktieren uns
0 3  
Agency Branding Design English Illustration Marketing Text News Work April 11, 2021
image-49 (Demo)
image-50 (Demo)
  • Branding Mockup Signature - Desuals' logo
    Branding Mockup Signature - Desuals' logo
    Branding Mockup Signature - Desuals' logo
  • Branding Mockup Envelopes, Desuals' logo
    Branding Mockup Envelopes - Desuals' logo
    Branding Mockup Envelopes - Desuals' logo
  • Branding Mockup Pins, Desuals' logo
    Branding Mockup Pins - Desuals' logo
    Branding Mockup Pins - Desuals' logo
  • Branding Mockup on Paper, Desuals' logo
    Branding Mockup on Paper - Desuals' logo
    Branding Mockup on Paper - Desuals' logo
  • Desuals' logo, white or light background
    Desuals' logo, white or light background
    Desuals' logo, white or light background
  • Desuals' logo, black or dark background
    Desuals' logo, black or dark background
    Desuals' logo, black or dark background
  • Desuals' logo for the website
    Desuals' logo for the website
    Desuals' logo for the website

How to build a logo design from scratch

Building a logo from scratch can be scary and it can be confusing to understand from where we should start. If you’re a beginner or you would like to compare how you do with other professionals, this post is for you. We will also show you some exceptional “behind the scene” photos of the creation of our logo.

How to start? First, Try answering the W questions.

1Who is it for? Which kind of company needs this new logo? Which kind of clients will it have?

2 What is it for? What product or service is going to be delivered?

3  What are the requirements for the logo? Is there any? It can be colorwise, shapewise…

4  Where is this logo going to be used? YouTube, Twitch, Instagram, Printed adds, TV?

5  Think about the story, the WHY. This will help to define the shape, color and typo of the logo.

To sum up, it is important to think about words that describe your brand the best, as well as other related words.

You may have noticed we have not spoken about “When” in this section. This is normal. “When” is not written because a logo should be timeless.

The 3 basic tips that are sometimes forgotten.

1 A logo has to look easy for the user.

2 Most of the time a logo that worked years ago, should also work now. This is what we already said about the “when” in the previous section.

3  A logo creator should avoid visual cliché and too much used symbols.

Time to start drawing drafts!

Now, you need to start checking out visuals and then use previous sketches to find new ones. Think about what works and what does not work in each sketch. You may already have an idea but it will also help you to improve the idea even more by finding others. You can also write remarks about what could still be missing. And no need to use an eraser. Once the ideas are put on paper, take all the rubbish away and keep only the best. 

A good exercise idea: aim to draw 50 abstract ideas in 1h. 

 

Time for some more tips
  • You can get ideas from nature, outside, or even other logos. For the last one, just be carefull on only getting inspired by logos of the competitors and not copying them 😉.
  • Again: keep your logo simple ! Sketch the main components in maximum 7 seconds.
  • Use preferably geometric shapes.
  • In order to change your style of ideas, change your location for 1 hour. It will really help you to express yourself in another way.
  • Tests for Desuals's logo
    Tests for Desuals's logo
    Tests for Desuals's logo
  • Last test for the Desuals 's logo
    Last test for the Desuals 's logo
    Last test for the Desuals 's logo
  • Desuals' logo, white or light background
    Desuals' logo, white or light background
    Desuals' logo, white or light background
  • Desuals' logo, black or dark background
    Desuals' logo, black or dark background
    Desuals' logo, black or dark background
  • Desuals' logo for the website
    Desuals' logo for the website
    Desuals' logo for the website
  • Desuals' logo for the website, long version
    Desuals' logo for the website, long version
    Desuals' logo for the website, long version

You have your drafts? And then what? The rules of 3

During this part, you can switch anytime to electronical drawings by transferring your logo(s) to your computer. A simple photo taken right above your piece of paper will do. After this, open your “logo maker” software. If you do not have one but you do not feel like buying one, you can download an open source one, completely free. Krita, for example, is a popular one in this sector.

1 It is then time for a choice: take only up to 3 logo sketches and draw maximum 3 different variations for each. More than 3 will be too much to handle. Less than 3 are fine too. Although, sometimes, you do need to have more than 1 logo so you can show the client that you worked, you explored different options and 1 option is better than the others. 

2 Afterwards, choose no more than 3 colors. And choose them wisely. You will want here to select colors that complement your brand’s vibe.

3  A last step that can easily turn your back on you if you forget it: ensure your logo’s scalability by testing 3 sizes of the logos you prefer amongst all the variations. For example, you can test the 3 following: full screen, Instagram avatar’s size and Favicon’s size. You should however choose the sizes that will correspond to the different uses of the logo.

The feedback phase: a precious stage that we all need

This phase is important. Always. And even more if you are a beginner. Even though pro Designers should not under-estimate it as well. It is time to test your top 1 or 3 sketches with your buyer persona or similar clients. It is also possible to share the draft with friends, family members or colleagues whom you trust. Every feedback is gold. That does not mean you MUST apply it, but if you hear one that resonates with you, or one that pops up almost all the time, you know you have something to improve.

This enables you to refine the sketch. But there is something that can also help with this: you can take the lists of W questions you did earlier and try to go through it, looking at  which terms this sketch does not show.

Perfect your logo.

Once all the feedback are given, either by your client, friends or yourself, you enter on the last stage of this process. 

  • Check Colors. Is your logo going well with a black or/and white background?
  • Check the font. Is the meaning you want for your logo represented by the font?
  • Flip and reflect logo design, or try ripping it up. Is the logo still nice? If not, annotate parts that you do not like and retouch them.
  • Exaggerate the space. Is the “negative space” a little larger than positive space? It should be in order to equilibrate the logo.

You have now your logo up and ready! With all these steps followed, you can deliver and easily explain your final work to the client.

Have a very good day and good luck on your next logo!

Home

AgencyBrandingDesignIllustrationLogoMarketing

Related Posts

2020.09.03 Summer photography with Desuals
Einfache Gründe, warum wir Photoshop verwenden 1/2

Diese Kurzanleitung ist eine Kombination von Unterrichtsblättern, die Sie bei der Verwendung von Photoshop vielleicht an Ihrer Seite haben möchten. Dies ist Teil 1 von 2 auf den Unterrichtsblättern von Photoshop.

0 3
23 May 2021
2021.03.05 - Photography with Desuals, a design agency
Verwenden Sie Formen, um Ihre Geschichte zu erzählen

Formen haben unterschiedliche Bedeutungen. Es ist sehr wichtig, ihre Bedeutung zu verstehen, um die richtige Botschaft in jeder visuellen Kommunikation darzustellen.
Die Verwendung von geometrischen Formen wird im Allgemeinen bei der Erstellung von Logos bevorzugt. Tatsächlich werden sie es besser machen, als wir als Menschen tun können. Um Logos oder Designs zu erstellen, wird daher empfohlen, Stärkelinien und Grundformen zu verwenden und dann Formerstellungswerkzeuge zu verwenden, um zusätzliche Merkmale zu entfernen.
Die Bedeutung von Formen zu kennen ist jedoch nicht nur für das Grafikdesign hilfreich, sondern auch für jede Art von visuellem Marketing wie Fotografie oder Videografie. In einer Fotografie- oder Videografie-Umgebung können Formen durch die Objektformen oder durch die Posen der Modelle und Schauspieler verwendet werden. Darüber hinaus gibt das Behalten und das Spielen mit verschiedenen Tonleitern zusätzliche Bedeutung.

0 3
14 Jun 2021
2020.08.30 Pet photography
Simple reasons why we use Photoshop 2/2

This quick guide is a combination of lesson sheets you may want to have by your side when using Photoshop. This is part 2 out of 2 on Photoshop’s lesson sheets.

0 3
30 May 2021
2021.04.16 Painting perspective with Desuals
Wollen Sie aufgeben?

Ein Projekt aufgeben zu wollen ist völlig normal.

Warum? Und wie können Sie wissen, ob Sie aufgeben sollten oder nicht?

0 3
15 May 2021
Design agency Munich, a video game logo on a hoodie
So erstellen Sie ein Logo für die Videospielbranche

Building a logo from scratch can be scary and it can be confusing to understand from where we should start. If you’re a beginner or you would like to compare how you do with other professionals, this post is for you. We will also show you some exceptional “behind the scene” photos of the creation of our logo.

0 3
18 Apr 2021
2020.09.24 - Photography with Desuals
Wie man eine künstlerische Karriere beginnt und aus Misserfolgen lernt

Stecken Sie in diesem Wunsch, Ihre künstlerische Karriere aufzubauen, fest, wissen aber nicht, wo Sie anfangen sollen, was Sie tun und was Sie aus dem, was Sie als „Misserfolg“ bezeichnen könnten, lernen können?

Diese Phase Ihres Lebens ist eigentlich ein Gründungsmoment, der als solcher wertgeschätzt werden sollte und der Ihnen helfen kann, sich zu dem zu entwickeln, was Sie sich für die Zukunft wirklich wünschen.

0 3
07 Jun 2021
Branding Mockup from Fitz Stylist's logo
IKIGAI in der visuellen Industrie

Wenn Sie eine einzige Antwort auf diese 4 Fragen finden, werden Sie wissen, wie glücklich Ihr Leben sein wird.
Aber bevor wir fortfahren, ist IKIGAI ein japanisches Konzept. Es bedeutet “ein Grund zum Sein” und ruht auf den 4 Säulen unten. Nach dem japanischen Konzept muss ein Mensch mindestens eine gemeinsame Antwort auf diese vier Fragen finden, um „IKIGAI“ zu haben.

Dieses Konzept hat tatsächlich sehr interessante Anwendungen für das Leben im Allgemeinen, aber auch für die Designindustrie.
Kreativität ist ein so breites Thema, dass es wirklich wichtig ist, unseren Fokus darauf zu richten, dass wir die beste Rendite erzielen, die unserer Persönlichkeit und unseren Bedürfnissen entspricht.

0 3
25 Apr 2021
2020.09.24 - Photography with Desuals
How to begin an artistic career and learn from failure

Do you find yourself stuck with this desire to build your artistic career but do not know where to start, what to do and what to learn from what you may consider “failures”?

This phase of your life is actually a founding moment that should be valued as such and that may help you develop into what you really want for the future.

0 3
07 Jun 2021
Branding Mockup from Fitz Stylist's logo
IKIGAI in the Visual Industry

Find a single answer to those 4 questions and you’ll know how happy your life will be.
But, before going forward, IKIGAI is a japanese concept. It means “a reason for being” and rests on the 4 pillars below. According to the japanese concept, a human-being needs to find at least 1 common answer to those 4 questions to have “IKIGAI”.

This concept has actually very interesting applications to life in general but also for the design industry.
Creativity is such a broad topic that it is really important to be able to turn our focus where we can receive the best return-to-investment according to our own personality and needs.

0 5
25 Apr 2021
2020.08.30 Pet photography
Einfache Gründe, warum wir Photoshop verwenden 2/2

Diese Kurzanleitung ist eine Kombination von Unterrichtsblättern, die Sie bei der Verwendung von Photoshop vielleicht an Ihrer Seite haben möchten. Dies ist Teil 2 von 2 auf den Unterrichtsblättern von Photoshop.

0 3
30 May 2021
2021.03.05 - Photography with Desuals, a design agency
Use shapes to tell your story

Shapes have different meanings. It is very important to understand their meaning in order to portray the right message in each visual communication.
The use of geometric shapes is generally preferred in logos’ creation. Indeed, they will do better than what we can do as humans. To perform logos or designs, it is therefore advised to use strength lines and basic shapes and then to use shape builder tools to remove extra traits.
But knowing shapes’ meanings is not only helpful for graphic design, but also in any kind of visual marketing like with photography or videography. In a photography or videography setting, shapes can be used through the objects forms or through the poses of the models and actors. Moreover, keeping in mind and playing with various scales gives also additional meaning.

0 3
14 Jun 2021
02.08.2020 Background for Web designer Branding shooting
5 Dinge, die Sie über Branding-Fotografie wissen sollten

In diesem Titel haben wir eine erste Vorstellung, die für die meisten Menschen „Branding-Fotografie“ nicht immer wirklich klar ist. Was ist das? Wenn Sie Branding-Fotos für Autounternehmer oder größere Unternehmen erstellen, werden im Grunde genommen Fotos aufgenommen, die das Image, die Werte, die Geschichte und das Produkt oder die Dienstleistung, für die die Marke, für die Sie fotografieren, zu bieten hat, am besten wiedergibt.

0 5
04 May 2021
Unleashed Sorrow - Album Cover from Forge of Martyrs
Creating an album cover

Creating an album cover is like creating a visual identity or showing a door to a complete other universe, maybe even more than for video games for example.

It is a whole challenge here. A cover album has the power to enhance an album listening experience or even to discourage people listening to the album. More than addressing an audience, creating an album cover is also a big responsibility from a visual Agency. Indeed, a band and each musician within it, have already spent months or years in the creation of one single album. And this huge work is supposed to be represented by only ONE picture.

0 3
08 May 2021
Design agency Munich, a video game logo on a hoodie
How to build a logo for the video game industry

Today we are going to do a special exercise. First of all, we are going to discuss the important points that are crucial to consider when it comes to a logo in the video game industry. On top of that, we will see how we implemented these same tips for one of our clients. These points are of course to be put in perspective with the previous blog on “How to build a logo design from scratch“. Here, we’ll talk more specifically about the video game industry, as mentioned above. So don’t hesitate to have a look at it for more information on how to create a logo in general.

0 3
18 Apr 2021
Branding Mockup Desuals Logo
So erstellen Sie ein Logo-Design von Grund auf neu

Das Erstellen eines Logos von Grund auf kann beängstigend sein und es kann verwirrend sein, zu verstehen, wo wir anfangen sollen. Wenn Sie ein Anfänger sind oder Ihre Arbeit mit anderen Fachleuten vergleichen möchten, ist dieser Beitrag genau das Richtige für Sie. Wir zeigen Ihnen auch einige außergewöhnliche Fotos hinter den Kulissen der Erstellung unseres Logos.

0 1
12 Apr 2021

Leave a comment Cancel reply

Desuals Logo
At Desuals, We design Icons through Visuals
Our Address

Kolumbusplatz

81543 Munich

Germany / Deutschland

Our Phone And MEDIA

Phone: (+49) 0176 57757470 

Whatsapp / Signal / Telegram

Facebook-f Youtube Linkedin-in Instagram Pinterest-p Twitter Whatsapp Telegram
Contact US

    • Copyright 2021
    Desuals
    • Contact Us
    • Deutsch
    • Privacy Policy
    Facebook-f Youtube Linkedin-in Instagram Pinterest-p Twitter Whatsapp Telegram